This morning's Los Angeles Times Magazine has a very informative story written by none other than Michael Wright himself (V.P. at Turner) about how to pitch show ideas to networks. His main point? Skip the gimmicks, remember you are selling to a buyer who reps a certain brand, go straight for the why-this-works-for-your-brand sell and then back it up with the goods and talent to actually make your project happen. Well, with one caveat. Sometimes gimmicks do work as he reveals at the end of his article. So let's see... follow the rules only to find the right moment to break them? It's so much more fun to just break the rules right out of the gate, though...
Read the article.
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